Design & Innovation Breakthrough Thinking

Innovation has been a signature in Cheryl's life and business. During her Corporate America seasons at Delta Air Lines and Procter & Gamble, Cheryl's innovation approach created more than $2 billion in new revenue approaches. Many of which remain in place today, particularly in the Delta Air Lines operations. She continues to consult with various industries - education, civic, arts, churches-to identify innovation within their operations and collaborations. She frequently speaks on design thinking and human-centered impact as a cornerstones to progress. Please contact her directly for training options that are right for your team or project.

  • On-site or Virtual Training Options
  • Full/Half Day
  • Expanded Development Sessions (1, 2, or 4 weeks)

Personal Branding Tools

Personal Branding Strategy

Living as a woman of your times has no season. What we’ve learned, however, is that it must have intention to fully help you realize progress. Some call intention goal-setting or personal planning but what we believe is there are 3 reasons to become AND embrace your own brand: strategy, it’s new insurance, and it’s an intention to get paid your greatest value (in W2s or 1099s).

Embracing your own brand allows you to step into a bigger picture, dump the trash and lift your own gifts.

In the toolbox I’ve developed, it’s been a constant in my corporate career and my life as an entrepreneur. Some of you might remember that I launched my Magnificent Women Personal Branding with this awareness and it remains a consistent service in my coaching and consulting business over the years.

Personal Branding 101: The Gift of Your Name – FREE Report Available Here

Elevator Pitch Coaching

Throughout my career. I was often tapped to mentor. As part of my business, I’ve consistently coached to make a difference and propel progress. In fact, it’s one of the key areas that I speak to many groups, webinars, and podcasts about today. I kicked off 2020 speaking about Pitching for Success.  Listen for the cadence of the story! If someone asked you right now, ‘tell me about yourself,’ could you do it?
  • What would you sound like?
  • Would you long pause?
  • Would you stumble?
  • Would you practice so much you sound like a robot?
  • Would you build confidence or reinforce hesitation?

Cheryl coaches 1:1 or group trainings for corporate, communities, and business events. Contact her to help you or your group.

Masterclass Services

Branding for Greatness Masterclass – Women in Corporate America

Masterclass of insights and understanding that propels women in Corporate America to: -“If you were a brand, what brand would you be? – Answer this question authentically!

Course Insights

-Identify a plan for next level results with smart steps

-Case Study: Client grew salary from $350K to +$500K, eventually earning $1 million in compensation

-Plan Impact: Identify 3 steps of impact to propel your brand and review in 1:1 Coaching Session with Master Strategist Cheryl Scales

  • On-site or Virtual Training Options
  • Full/Half Day
  • Expanded Development Sessions (1, 2, or 4 weeks)

Please contact Cheryl's team to schedule for you and/or your team.


Branding for Greatness Masterclass – Entrepreneurs Who Soar